It begins with a card. Los Angeles, 1985 — Meredithe Stuart-Smith starts making glittery greeting cards at her kitchen table. Nobody thought I was going to be successful, she would later say. That helped me. Forty years on, Meri Meri makes party decorations, costumes, and accessories that carry that same original belief: that ordinary moments deserve to be made into something. A Tuesday can become a celebration. A kitchen table can become a stage. A child in sequin butterfly wings is, for the afternoon, entirely and completely, a butterfly.